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How to Dialogue with C-Suite Executives
This program has been designed to give the viewer a brief overview of the make-up and key attributes of the C-Suite to better prepare the viewer for their presentations This program will also provide the viewer with some guidance in the preparation of their presentations, including some helpful tips.
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This presentation is about 30 minutes in length
Speaker
Jim Perry, Senior Vice President and Managing Director
Educational Resource Systems, Inc
Red Bank, NJ
Jim has over 25 years of diverse healthcare marketing experience working with a wide range of Pharmaceutical, Medical Device, and OTC products and companies. His expertise in marketing extends to medical education, pharmaceutical advertising, market research, sales administration, and pharmaceutical sales. Jim oversees both strategic and tactical planning and implementation for various products including message development, advisory boards, speaker training, internal communications, convention planning, KOL identification, and the overall promotional medical education communication plans for ERS clients.
Jim has also held senior account management positions at several of the larger medical advertising agencies, including CommonHealth, Publicis, and Cline, Davis and Mann with responsibility for brand growth and new product launches. Jim's background also includes work at the senior level in market research. He was a Senior Vice President, Global Account Manager at NOP World Health and a Senior Account Manager for IMS Health overseeing several accounts. Jim started in the pharmaceutical industry as a field sales representative and later as a hospital sales representative for Bayer Pharmaceuticals concentrating on infectious disease. Jim holds undergraduate and graduate degrees in science education.
Learning Objectives and Major Content Areas
- Provide background information on the C-Suite
- Discuss ways to prepare for a C-Suite presentation
- Provide some helpful tips for presentations